10 Things to Check Before Working with an Influencer
Influence Marketing is one of the most interesting methods to design an effective campaign. To get a positive and quick result, it is recommended to collaborate with the best social media influencers. These are the most active on Instagram. More than 500,000 influencers can be found on Instagram. There is no lack of choice for a good collaboration! And yet, this indicates that you should do your utmost to find the right influencer for you. Professionals have come up with some tips on how to quickly find the right influencer and contact him or her. First of all, you should be aware that public influence is based on three components: relevance, reach and resonance.
What is the procedure for finding the right influencer?
Having a lot of subscribers doesn't mean you're going to get better results. A high number will have no effect, especially if subscribers are not attracted to your offer. On the other hand, a smaller community of subscribers may be more interesting, especially if you operate in a particular sector. Note that influencers working in a well-defined niche have several loyal and involved subscribers.
Relevance. The ideal influencer publishes content relevant to your name and products. This content must target an audience and market that corresponds to the company's sector of activity.
The litter. This is where you define the number of people you can possibly reach using the influencer's subscriber base.
Resonance. Usually it is the level of assurance that the influencer could arouse in an audience suitable for your company.
Finally, we must also look at nano-influencers. These are the last people who have gone into the work of influencing. They only have a maximum of 1,000 subscribers, but the information they publish is very interesting for them.
Your campaign for influence must have a very specific target. Indeed, the product cannot interest everyone in the same way. An effective method is to talk about it with the right people using the services of a good influencer. Therefore, the target for the campaign must be defined.
To make sure you know the audience you want to reach, just create personas, and then see the ideal influencer profile. This system will help you determine the skills you will require from your future influencers.
Have the confidence of the target audience
Whatever the activity, work or family life, trust is crucial.
Indeed, it is imperative that your target accepts and honours the opinion expressed by the company's influencers. Without this trust, the expected results will be futile and your efforts will be in vain.
To start a collaboration with an influencer, it is recommended to place trust. Conclude with those who have the most views, likes, comments and shares. These are the basic elements to know in particular to get a quick and positive feedback.
A high level of engagement defines that the influencer is dealing with loyal subscribers, not bots and fake accounts.
Choose an influencer according to your image
It is true that choosing an influencer is not easy. But neither is it easy to pick the first one you meet. Choosing the right influencer must be based as well on the values and image of your company. When contacting an influencer, it is important to explain how you want customers to receive details about your brand. The tone used is very important. This way, you don't risk creating an interaction between the ads on social networks.
Do not work with an influencer who already has several contracts.
You need to carefully study the publications made by the influencers that are right for you. See exactly how often they send sponsored content. This is very important. If they are already overwhelming their subscribers with paid ads. In this case, their engagement rate will not be long-term.
It is recommended to collaborate with an influencer who constantly publishes organic content, so that the interest, excitement and commitment of its subscribers can be maintained. For example, a big influencer on Youtube advises to place sponsored content only every five to ten publications a day.
Be aware that you need to think about what content the influencer will have to publish during your collaboration. If you demand too many publications in a short period of time, the influencer might reverse his decision.
Get used to the world of the influencer.
The most sought-after influencers get many proposals. When you talk to an influencer for the first time, you need to show them that you have taken the time to see their work, the publications they have already made. In general, therefore, let them know that you are interested in their work.
See the theme that captivates him, and which audience he's targeting. You can also delicately interfere with the publications of the influential person to whom you aspire. Enjoy and comment on its content. Be complimentary.
Discuss in private and in a personalized way
Starting a discussion with a stranger is often very difficult. You don't know what subject might interest him or her, or what style to adopt. So why not start by sending a private message? If you could have his email address, that would be wonderful! However, do not send a group or generic message.
Writing a personalized message may be more time consuming. It will prove that you are serious, and that this potential partnership is very important for your brand.
Help influencers believe in you by providing them with all the information about your product. Explain to them the goal of this campaign on Instagram. Clearly explain the benefits they will get from this collaboration, other than compensation.