Brand ambassadors on social networks: where to start?
Why are we so susceptible to the comments or appreciations of others on social networks? We feel honored by the influx of "likes" on a photo publication where we were featured. Same as when you have fun being a community manager for a brand. With the help of social media analytics, you have the ability to recognize your brand representatives online and make you even better.
The customer's need for product quality was exploited on the web. Opinions and assessments are now commonplace. The main and indispensable players in this new situation are the brand ambassadors. They are the ones who ensure the success of the companies they chaperone. True emissaries of society for potential consumers, they agree to speculate on a better image and a more human presence, not just a virtual image.
What exactly does "Brand Ambassador" mean?
One thing you should know is that unlike influencers, brand ambassadors
are not gratified by mere speculation or confession made by them. This impulsiveness brings a lot of credibility about them, and energetically encourages other customers to like your product.
It is an individual who will present your product in an eloquent way, and this only in front of a crowd of passionate buyers. Usually two types of brand ambassadors are designated:
- It is true that brand ambassadors can be identified, for example, through advertisements, by a star who symbolizes the figure of a company. Usually, these famous ambassadors are under convention and rewarded for their services with a communication well adapted to this use. In this case, the ambassador is a famous effigy
allowing the company to benefit from a significant effect in a considerable amount of time.
- It can also be an unknown individual consumer who has tested your product positively and approved it with a web justification. However, you need to differentiate a mere potential consumer from an appreciation on an acquisition platform or on your website from the true brand ambassador. You can tell the true from the false ambassador by the way everyone interprets your product. The real one is the one who has the most determination and eagerness to incite other customers with a lot of strategy, thus forming a long-term chain of continuity on the presentation of the product and its long-term appreciation.
What are the advantages of working with an ambassador?
The advantage of having a brand ambassador is not only in the quality and importance of the products it offers, but also in taking advantage of the
network to target a new buyer. Undoubtedly, through his skills and social networks, he will be able to very easily launch the company's image.
Note that one of the best references in terms of acquisition is the advice of a relative. This advantage is well perceived by the company. Moreover, according to Nielsen's Global Trust in Advertising Report, 88% of buyers would be more convinced by recommendations from a relative rather than an unknown influencer.
Regarding social networks, their current role in e-reputation and the success of the online society should not be minimized, because they help to increase the space by
communication and openness with new customers.
The benefits obtained through brand ambassadors using word-of-mouth is therefore unlimited, as it is one of the most suitable strategies in terms of
sales promotion. But let's not forget that the image and appearance of the company are crucial assets for its success or failure. And this is even more true for a growing company that is making its way in the competitive market or powerful opponents.
Finding future ambassadors to increase its visibility
Searching for a brand ambassador is not difficult, especially if he or she is already on your client list. Often, you hesitate to ask your individual clients to become a brand ambassador.
your ambassador, an unnecessary fear because there will be many who will easily accept
to be part of it because they love your products and services but also your brand image.
Working with a valued company is fun work for these unique consumers. This strategy gives you several advantages, such as being able to contact them immediately without any intermediary, giving them the free choice to publish their appreciation or have them advertise your products on your website in their own words. You can also look for other suitable formulas and encourage them to publish them in order to be more professional. After a short interview with your future ambassadors, you can make a special appreciation so that they feel important to you.
When choosing the traits of potential ambassadors on social networks, it is important to differentiate between profiles that can have a massive effect on their network, as opposed to those that are not very active. The strategy to adopt is therefore to track the value of exchanges more precisely, rather than the number of friends or followers, because the sole objective is to generate commerce. An ambassador who is familiar with his subscribers often does not have the right profile to interfere with their judgment to acquire your products.
One of the best strategies for recruiting ambassadors is to set up a competition such as a challenge game or a contest for the best photos. The
Internet users love this kind of game and you will be fascinated to see the number of participants that this advertising will bring to your company. In a usual way, being always present on social networks will help you to get to know the internet users better and to be discovered more widely in order to better facilitate your requests to your potential brand ambassadors.
