How to contact an influencer to have a maximum chance of response and closing?
For a label, a company or a firm, joining an influencer on social networks can be a very easy thing. Indeed, his email address is normally displayed on his Instagram account, in the information bar of his video on youtube or in the "Contact" tab of his blog. However, having the ability to reach him doesn't mean that he will show up and that this is your only goal. To be able to hook an influencer, there are various convincing ploys to attract him/her. Influencers have the power to propel or stop your product. They are the modern influencers, they can easily give a better visibility at an affordable price. Once you have identified the specialist influencers for your promotion, it is time to consult them and persuade them to work with you.
The question is: how do you get in touch and be in first place?
No matter how much you spread your budget for influence marketing, an influencer can change his mind from one moment to the next, as long as your offer does not attract him. Indeed, if he doesn't have enough information or a negative appreciation of your brand, the influencer could automatically refuse the collaboration. It is not impossible that other brands will approach the same influencer with the same or a higher budget. Your point of difference with others will be the relationship you have built with the influencer.
Be cunning, circumvent your approach with ingenuity. Get yourself noticed by sharing their content, their photos, on their social network account. A discussion will then be launched and you will be able to sympathize in order to build relationships leading to a professional collaboration. Then you can explain your marketing needs to them.
To be seen and followed by each influencer, design a sales generator model
Board him. Adopt the right theme to approach them. There can be many ways to get in touch with an influencer.
By e-mail. You can see the contacts of many influencers on the information in their corporate accounts. Make the most of it! Use this channel to acquire and refine your relationships.
Via influence platforms. Various platforms currently exist where influencers register in order to get proposals from different brands. Dedicated solely for this purpose, this channel makes known the influencers looking for collaboration. These platforms usually offer audience analysis and centralized engagement services. Thanks to this, you can identify and manage your campaigns remotely.
Via social networks. Sending a private message directly on social networks is quite feasible. First define on which network the influencer concerned is most present. To distinguish yourself from the fans who contact the influencer on this channel, go directly to your social account.
Outlawed. If the influencer makes several comments, he may not see your message. Therefore, avoid comments on their ads.
Specify your approach. The mistake often made in influence marketing is the absence of personality. As influencers are increasingly in demand, expose and spark your methods to show your interest in working with them. Furthermore, a common method with sending the same message to many influencers will make your proposal gullible.
Having a friendly relationship with your influencer to launch your brand
It is important to consider your full biography (first name, interests, hobbies, etc.) before starting a conversation. The marketing campaign for your theme should be carried out by specialized influencers. Take the example of a fashionable youtubeuse with whom you have launched a partnership while your product is about a new game launch, obviously the email you sent him will not be taken into account, because it is not his domain.
Accommodate your offer
It is essential to carry out an early canvassing of influencers. This will help you to find the right way to rub shoulders with them in the most suitable way. In this way, the proposal that you are going to put forward will surely be personalized.
-Name the individual by his or her first name.
-Present him with a proposal related to his interests.
-Initiate a discussion about one of their publications that you liked in relation to your project.
He will see that you are interested in him and he will certainly take more interest in you.
Hold on to too much familiarity in your relationships at the risk of frightening him, make him feel the need to collaborate with you.
Differentiate yourself from your competitors
Always be aware that there are other brands that want to collaborate with this influencer. Use a simple and precise strategy to attract him/her. It is also advisable to inform the influencer whether or not he or she will be paid for this service.
For more affinity, send him your email address or phone number. It is a form of testimony that attests to your existence and not a robot, which launches the same offer of collaboration to other influencers at the same time.
It is imperative that you personalize your request, accompanied by a simple and understandable announcement, so that you can expect a quick return from the influencer.
Watch what you say
Warning about your method. Never do anything that could create a bad buzz for your brand. This can be the result of clumsiness or lack of tact caused by non-relative comments such as provocative, unwelcome and inappropriate requests. This action can quickly send a bad image of your brand.
To escape that, here are some conduct references to rule out:
-Do not ask for the return of your product unless it is really expensive.
-It is forbidden to require an influencer to conceal a collaboration for legal and ethical reasons (article 121-1 of the consumer code).
Finally, to conquer influencers, learn about them, study them and honor them!
