How to carry out Relationship Marketing?
The principles of Relationship Marketing are based on methods of approaching future consumers. This system will apply more to encourage them to get to know themselves better, to take an interest in the person in front of them and above all to build their loyalty. In a word, a personalized relationship is a long-term investment.
What you need to know about Relationship Marketing
Also known as Network Marketing or MLM, Relationship Marketing aims to create a special relationship between clients and the brand they represent. In short, the principle consists mainly in ensuring the long-term loyalty of clients and projects.
It is above all a question of creating a performance so that the customer can estimate the person who presents his branded products to him and to be able to trust him.
The basis of this specific marketing is built on knowledge, desire and trust.
Commitment still takes time, but it must be recognized that a loyal customer has several significant advantages such as regularity in his purchases and positive and free communication through social networks.
Relationship Marketing differs from Traditional Marketing, which is limited to communication and product marketing. It is a principle that puts human values before commercial values and for the long term.
The more companies open up to their customers to confirm the value of their products and their commitment to their improvements, the more customers are interested in getting closer to them to get to know them better. In the long run, a climate of trust is gained and then leads to a friendly relationship between the two partners. This is how Relationship Marketing distinguishes itself by creating an environment of trust and well-being.
Create an affinity with customers. By promoting products with traditional marketing, turnover can increase significantly in one go. The future will be uncertain with competitors and customers will only be interested in a discount. However, discounts rarely occur more than once a year.
Compared to the policy of Traditional Marketing, which requires a large audience, Relationship Marketing communicates individually with a personalised conversation at all times. There is no need to make a fuss, launch campaigns, advertising displays. For Relationship Marketing, everything is done with a smile, but you earn more.
Lead nurturing or how the prospect can become a customer
During advertising campaigns carried out within the framework of Traditional Marketing, the company's image is conveyed to attract customers. But when it comes to an advertising campaign on social networks, it is not easy to remember the commercials.
Consequently, the loyal customer should be given importance. This is where Relationship Marketing begins.
The customer must be supported in his new journey as a loyal customer. It is a question of giving him importance and maintaining a relationship with him by sending him e-mails and information on the quality of the brand and products.
However, it should not be neglected to provide useful resources for its procurement decisions. Someone who feels respected, always values their decision making. At this point, it is Relationship Marketing that takes the upper hand.
Build customer loyalty. It's not just about selling products. The most important thing is to improve customer relations by taking the following measures:
- Offer benefits to thank and encourage the best customers
- Create user-friendly spaces for customer advice and opinions or useful information for brand development.
- Grant loyalty bonuses personalized and according to each customer profile
Offer honest and authentic content
In order to implement Social Marketing, it is necessary to create a bond of trust between the company and the customer. It is a question of attracting them to you so that they can grant a climate of trust and friendship. With the Inbound marketing strategy, it would be necessary to commit to producing quality content with the products offered for sale.
The video tutorials will provide continuous information on this subject. Knowing the customers' habits, it is necessary to anticipate their research by facilitating the vision of targeted and optimized articles.
As a result, future customers will be attracted by quality products and high value-added content that meets the needs of users.
To this end, it would be necessary to:
- Define the type of customers by highlighting their buying and research path,
- Motivate contacts with newspapers or promotional offers accompanied by a registration form..,
- Set up optimized landings pages to encourage conversion with a registration form or a call-to-action button,
- Ensure customer relations after their purchase by sharing new data with them.
- To propose personalized offers according to each customer accompanied in his purchases.
The results won't be long in coming. The relationship with the customer will be improved and customer loyalty is inevitable.