How do you find the best influencers to promote your brand image?
In the world of cosmetics, where competition is fierce, the best way to stand out is to have a relative identity of your own brand. This first condition is unavoidable in order to irrevocably attract the attention of consumers.
In addition, the launch of the brand's image and its positioning in the sector are essential for the influencer to successfully share the identity as well as the value of the product.
Developing your ideal brand image
The results of the analysis of the adopted vision and the value of the product define the image of the brand as a unique and easily recognizable concept.
This analysis will begin with the following points:
1. A brief presentation of the company sets out the guidelines and the objective of the advertising. The quality of the product range and trends will be clearly described. As an example, the American make-up brand can be considered as an example for the launch of professional cosmetic products with an affordable price. The brand has gained a strong reputation in the market based on the supply of make-up tools and make-up palettes attracting a young clientele. The quality of the products has thus gained the brand's popularity over the competition.
2. The ongoing focus of the long-term advertising strategy
The objective is to keep the market competitive over the next five years. Therefore, the procedure will have to take into account the efforts to have quality products available to all exchanges. This system confirms the company's values and further defines its image, which contributes to product diversity.
3. Create a visual identity for the brand
The creation of the visual identity of the brand is done according to several parameters. Firstly, the trademark appears as a signature on the products. To be more visible, the brand is appropriated with its identity and the right purpose.
In addition to the trademark, the visual identity will be complemented by the logo, the colour scheme used and the typography. The customer will immediately recognize the quality of the products with the professional aspects.
Making a digital identity, following the new technology
With the development of high technology, the presence of brand image and product design on the Internet is becoming a "must" today. The customer's digital journey appears on their website or on social networks, with a quality similar to their in-store experience. All the information required should be clear to optimize sales and facilitate them as much as possible.
Communications will be regular and qualitative to contribute to the development of the brand's image on each website. Given the quantity of beauty brands on the networks, companies are starting to practice influence marketing.
The principle of influence marketing is the alignment of the brand image with the choice of the influencer. Compared to traditional advertising, this system recommended by the influencer ensures a better return on investment. To ensure this competitiveness with competitors, the choice of influencer must be scrupulously made. To this end, the company's vision and values and the consequences of the brand image must be scrupulously considered.
Choosing an influencer according to his or her activity
Influencers will have to be selected according to the appropriate sectors to achieve successful results and to represent a brand. As an example, Morphe's influencers were selected among make-up specialists around the world such as Jaclin Hill, Nikita Dragun, James Charles and Jeffree Star.
These influencers were chosen to recommend inclusion and diversity of products and brand. The principle adopted is to communicate the brand's products with transgender men and women.
But recommendations for the selection of the best influencer should also include the analysis of three important data:
- The size of the audience recorded by the influencer;
- The importance of commitment to achieve plausible results ;
- As well as the socio-demographic data relating to this audience.
These three parameters must be similar to the clientele targeted for the sale of the brand's products. As an example, the influential Jeffree Star has an audience of more than 14.5 million subscribers. He was therefore voted Instagram's best influencer in the beauty industry.
As for James Charles, with a large audience of 23 million subscribers on Instagram and another 15 million on YouTube, he is one of the best influencers and has an outstanding professionalism as an influencer. This expert does not limit himself to the simple placement of the product entrusted to his care but contributes to the success of the sale of the brand's products.
On Morphe's website, influential James Charles launched the make-up palette created by a make-up artist. The publications of the influencer James Charles reached an audience 3 to 6 times more numerous than the publications made on Morphe's official account. Therefore, it is clear to confirm that James Charles is among the most sought-after influencers on Morphe's website. All this confirms that the choice of an influencer conditions the success of an influence campaign for the launch of a brand identity.
Recommendations for successful brand and product launches are based primarily on the accuracy of the target audience of the influencer.
For your information, Trustbeauty guarantees success by collecting data in real time for the choice of the best influencer to ensure brand and product development.
