Shopify: the best marketing influence techniques to boost your turnover

Using the service of an influencer or micro-influencer to boost your product is now very useful. Strong point: more visualization on your site, more exchanges which imply an increase in your sales turnover. To be successful with your influence marketing strategy, you need to find the best influencer and maintain your relationship. By combining the illustrious word-of-mouth strategy with new technology, influence marketing must be highly persuasive and infallible, with the goal of modernizing the visibility of a product, reaching a wider audience and finding new customers.

How to develop the ideal influence marketing strategy for a specific brand?

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Influencers are true commercial collaborators because of their status, which is highly prized because of their professional conscience and persuasiveness. It is therefore important to make the right selection by applying a good marketing strategy before concluding a contract with the influencer.

First of all, it is imperative to define the main objective of the promotion. This will direct

the opinion you wish to convey and will be decisive for the selection of an influencer, taking the example between an Instagram influencer and a YouTube influencer. This can lead to better visibility for your company. In this case, it is necessary to carefully target influencers with a large group.

The goal of your influence marketing campaign can also be to increase leads through the collection of a text for example, design a modification with perhaps a

business proposal. An influencer used to send commercial messages, perform product testing, organize competitive games, etc. is ideal for your company to achieve this marketing goal.

Secondly, it is very important to define a budget for your marketing strategy.

of influence. It will be determined through market research. You will be able to check the prices accepted by influencers according to their reputation, the type of campaign, the programs used. As an overview, travel influencers are the most expensive, with a remuneration of around 5,000 dollars per post made with a product. On the other hand, only 13% of French influencers charge more than €500 for their sponsored ads.

Keep the exchange between your clients and your influencer going well

 Originality is one of the keys to the success of an influence marketing campaign. Currently, buyers are more on their guard against various misleading advertisements. This is also true in the world of influence marketing. The simpler the partnership between your brand and the influencer, the more successful the campaign will be.

So study the editorial system used by your influencer, as this defines whether his or her offer

matches your brand image. Apart from increasing your visibility, the influencer can also have an effect on your customers. This consists in knowing if the influencer's intonation (humorous, personal, educational), the post he publishes, the values he promotes meet your expectations and will allow your brand to be highlighted. The aim is not to create unnecessary fuss. A brand oriented towards zero waste, short circuits that will require the services of an influencer.

who eats overpackaged industrial products could very easily lose its original audience. 

To conclude, if the partnership corresponds to your image, closely follow the influencer's editorial line by asking yourself the following question: what does the influencer bring according to visibility? Influencer relationship management tools gather and provide information about influencers. With these tools, it is easier to observe and help brands quickly identify influencers in correlation with their target.

After the enumeration of the suitable potential influencers for your brand, it will be necessary to proceed to the contact which requires a strict and serious organization. It is

It is imperative to take an interest in the influencer, by seeking information about him/her, to define persuasion strategies in order to lead him/her to collaborate with your brand. Finally, establish a reasonable remuneration for more performance. Once the collaboration is validated, it is necessary to agree on several points so that the sequence of the campaign is clear for each party. The best

The way to finalize this agreement is to record all the points on the partnership agreement by indicating: the periodicity of publication, the publication tools, the quantity of posts envisaged, the sustainability of the campaign, the product to be presented, the existence or not of an advertising image, the video screening session, the hashtags to be used, the dimensions used, the insertion of redirection links, the copyright and exploitation rights of the content, the result indices to be observed during the campaign, the information to be produced after the campaign etc. It is mandatory that all problems about the principles of the campaign are solved at the end of the brainstorming.