Top 5 fitness influencers to watch in 2020
Everybody does a bit of sport during their daily day. You don't have to go to a gym to confirm that you are a sportsman. Climbing the stairs, bending down to pick up a few things on the floor are also exercises.
From the confinement where one has been forced to live a sedentary life, fitness influencers are on the rise. Given the significant growth of the "getting fit" trend, brands are not hesitating to collaborate with them to promote their products. Whether it's to lose weight, gain muscle or stay in shape, articles and videos on the corresponding subject are easily found on social networks. Excuses such as not having time to go to the gym or not having enough budget to follow a diet are no longer valid thanks to these sports influencers. They don't hesitate to share nutritional advice, healthy recipes and workouts that are accessible to everyone.
An opportunity for companies specialising in sports products
Fitness is everywhere. You can install applications on your phones, computers, tablets. The arrival of digital marketing has had a lot of positive effects. You can work out at any time of day.
There are a number of fitness influencers and ambassadors, from Twitter accounts to Facebook pages and, of course, the Instagram account. They offer tips on how to stay in shape, giving physical activity a new lease of life.
1. Pamela Reif
At just 24 years old, Pamela Reif is one of the most popular fitgirls on social networks. With more than 5 million subscribers on YouTube and 6,700,000 on Instagram, this beautiful 1.65 m tall German girl has made a lot of noise. She is also an author and recently wrote "You deservethis", a cookbook with simple recipes to keep you in shape. Finally, she is also about to release her own healthy food brand. It's only fitting that Forbes business magazine has it in the under 30 to follow.
Working with her brother, Pamela's sports videos are of a quality of image and musical background that she selects herself. She rarely talks in her videos and that's what makes her different from other influencers. A variety of videos and sports programs depending on your goal are offered free of charge for amateurs or for those with a higher level. She is also very active on Instagram where she shares stories to keep a close relationship with her subscribers.
2. Chloe Ting
Originally from Asia, Chloe Ting is a young Australian girl who has been a hit on YouTube and Tik Tok since her confinement. Indeed, she is followed by 16,400,000 followers on Youtube with her easy-to-make videos and her good humour. Having gone viral thanks to her ashtag #chloetingchallenge, Internet users have taken up her challenge and relayed photos and videos showing their change by doing Chloé's exercises.
On YouTube, where she is most active, she shares short exercises, simple to do at home and without the use of specific materials. She has developed free programs such as "Get abs in two weeks" or "Get abs in two weeks". A video viewed 276 million times on her channel. Her videos are not limited to sports, she has also taken up practical cooking to help people who don't have the time or the means to follow strict diets.
3. Sissy Mua
Sissy Mua is the most fashionable fitgirl in France today. Passionate about bodybuilding and nutrition since her trip to Brazil, she launched her YouTube channel and since then, she hasn't stopped increasing her audience. With 1.8 million YouTube subscribers and 1.3 million on Instagram, she regularly posts exercises and photos of herself and her husband, also a gym enthusiast. Also co-founder of the Trainsweateat application, Sissy is trying to make sports and healthy eating habits more enjoyable.
Very smiling with a warm temperament, Sissy motivates her subscribers by reminding them of her credo: "Become the best version of yourself". Most of her latest videos are live, so she can interact spontaneously with her audience. She has also created her own program called "Bikini with Sissy", which takes 3 to 4 weeks to complete. Sissy Mua is always on the lookout for new techniques and novelties to offer the best sessions, free or paid, to her troops.
4. TiboInshape&JujuFitcats
Thibaud Delapart, better known under his nickname TiboInShape, is a professional web videographer. He is best known for his YouTube videos focusing on weight training. A great sports and nutrition enthusiast, he launched his range of sports food products that he called "Inshape nutrition" available on the site of the same name. He also offers nutritional advice and exercises adapted to each person's objectives, whether it be weight loss or weight gain.
Followed by 7.84 million people on YouTube, compared to 4.3 million on Insta. It covers all topics related to sport in its videos, tips, preconceptions, programs and food. The exercises it offers are practiced indoors and with adequate equipment. Apart from the sports subject, he also posts humorous podcasts or videos made with his girlfriend, as famous as he is in the fitness world, Juju Ficats.
5. Heather Robertson
Heather is a seasoned fitgirl, having been a personal coach for 13 years. She is passionate about sport and leads an active, healthy and natural lifestyle. This is what she mainly shares on her personal blog and social networks. Known worldwide, she has been featured on many magazine covers in the sports and health industry. She recently launched her own brand of HR clothing.
With over 1,000,000 subscribers, Heather is a bit of a jack of all trades and offers a wide variety of sports videos on her YouTube channel, including yoga, pilates and HIIT. She offers complete workouts ranging from 30 minutes to 1 hour. Beginning with a warm-up, the main exercises and finally stretching. It is no longer necessary to watch several types of videos for a workout with Heather. She also regularly posts veggie recipes and nutritional advice for a healthy lifestyle.
