Top 5 responsible fashion influencers to follow in 2020
Influence marketing is taking more and more place in the world of social networks. Neither brands nor Internet users can do without it anymore. In the fashion industry, there are countless influencers who share their beauty rituals, their daily attire, and above all, their commitment to a better world. In recent years, the trend has been towards vegan dieting, natural beauty and eco-responsibility. Given the devastation our planet is undergoing, influencers are trying to spread their ideas and aspirations through social networks. They share with us positive attitudes to adopt, ecological tips and trendy but ethical outfits.
The best influencers in the year 2020
It's not easy to find the right person to launch your product. However, skills, number of subscribers, as well as several data must be taken into account to determine the right person for your company.
1- @aliaslouiseblog
Louise Descamps is an osteopath and influencer from Lille. Passionate about fashion and beauty, she launched her blog in 2014 to share tips on how to dress responsibly but trendy. She is not vegan, but she hasn't worn leather or fur for example for 3 years. Her wardrobe is composed only of environmentally conscious clothes and accessories. She also works with brands concerned about the ecological impacts of the fashion industry that she does not hesitate to share on her social networks.
With its fall-toned photos, his Instagram account is one of a kind. Displaying a vintage style in brown and ochre tones, it proves that you can be totally stylish, and even chic, by wearing recycled or fair trade clothing. She currently has 53.1 k Instagram subscribers and also has a blog in her name, in which she shares her selfcare routines and tips for a sustainable wardrobe on a daily basis.
2- @chloetesla
Chloe Tesla is a model and, at the same time, a great activist for the equality between living species. Her photos reflect her passion for fashion and prove that you can be a model and also have an ethical choice of life. She has a very glamorous style and only collaborates with brands that have the same values to which she aspires. Her Instagram account is followed by nearly 15,800 Internet users and exceeds 5,000 followers on YouTube.
She has been vegan for 7 years and is an animal rights activist who wants to show that being vegan does not prevent you from eating delicious food. Indeed, she actively shares gourmet recipes on her social networks to encourage people to stop eating animal products. According to Chloe, veganism is not a choice, but a duty that has a positive impact on the environment. Beyond her activism, she shares her trendy outfits and offers advice on organic beauty products.
3- @mangoanndsalt
Mango & Salt, Victoria Arias by her real name, is a fashion influencer followed by nearly 108,000 people on her instagram account. According to this atypical and delightful pseudonym, she adopts a natural, delectable and minimalist lifestyle while respecting nature. She has even written a book about it, entitled Green Life. It is an illustrated cookery and lifestyle book that brings together simple and effective advice and inspiration to introduce readers to the green lifestyle.
Adopting a cocooning style, she only dresses in recycled clothing or clothing from brands using only natural materials. However, Victoria is a fashion enthusiast and shows through her photos that wearing clothes that are already worn does not take away from her style. On the contrary, you can find pretty pieces and especially at low prices. She also shares natural wellness tips and veggie recipes on her networks and on her personal blog.
4- @soozperez
Sarah Perez is a French blogger and entrepreneur who has also chosen to take a minimalist approach. Tired of over-consumption, she decided to change her clothing and eating habits 4 years ago. She founded @thegreendepartement, an online company that sells all-natural cosmetic products. As she is also passionate about fashion, she decided to sew her own clothes, buy second-hand and create her own eco-responsible clothing brand called "Rezine" in 2019.
Followed by more than 136,000 subscribers, it shares its daily life based on a slow lifestyle, in other words, elementary and minimalist. She doesn't fail to give advice on this lifestyle and share the responsible brands she appreciates the most. Her instagram photos in ochre and brown tones take us to a natural and pure earth-coloured universe. As an entrepreneur, she dresses like a working girl, but with a personal boho touch full of charm.
5- @nawalbonnefoy
Nawal Bonnefoy is a Parisian woman and journalist who follows vintage fashion inspired by the 60s and 70s. She used to be a compulsive shopper, but when she became aware of the ravages of the textile industry on the environment, she decided to take up second hand clothes. She created a blog that she called "serial chineuse". She likes clothes that have a story and to find her happiness, she doesn't hesitate to take refuge in second-hand shops and garage sales. Indeed, Nawal always wears exceptional pieces and explains to us that one can be quite elegant by being a serial chineuse like her.
Very active on social networks, she has 17,300 followers on Instagram. Her photos seem to have travelled through time with a few touches of modernity specific to her personality. She also shares tips on how to dress and where to find the right addresses to find interesting articles without breaking the bank. Just like our 4 influencers mentioned above, she has chosen to go green and adopt ecological gestures to do good to our planet.
